The Nammour Symposium is a two-day panel discussion at California State University, Sacramento, dedicated to exploring the advancements and societal impacts of artificial intelligence. Attendees engage with leading experts through insightful discussions, gaining a deeper understanding of AI’s rapidly evolving role in our world. To advertise the Nammour Symposium, support the symposium’s mission, and enhance attendee engagement, I was given the task of designing a cohesive visual identity across promotional materials, wayfinding systems, and branded merchandise.
For the promotional content, I created a double-sided poster, informational social media content, and mailable postcards to create anticipation and attract an audience. Each piece was designed to capture the uncertainty that Artificial Intelligence can bring—blending futuristic and dark aesthetics. To ensure a seamless experience, I developed a wayfinding system composed of A-frame signs and banners strategically placed from the attendees' parking to the venue, guiding attendees effortlessly while reinforcing the event’s visual identity. Finally, I designed custom water bottles and pens, providing attendees with useful keepsakes that extended the symposium’s presence beyond the event.
